Alexander White is a cutting edge fashion label specialising in women's footwear. Alexander wanted a logotype that was bespoke and luxurious and sat comfortably within the high-end fashion market. It was imperative that the logo be timeless and sophisticated yet maintained a modern aesthetic.

Since launching, Alexander has been nominated as a footwear finalists at Vogue Italia’s WHO’S ON NEXT (2015) and was announced Best Footwear Designer at the Draper’s Footwear Awards 2017.
Client:
Alexander White
Services:
Logo
Branding
Art Direction
Joe Rudi Studio is a visual communications practice offering thoughtful and effective graphic solutions for diverse clients within business, commerical and cultural sectors. Being inspired by all aspects of visual arts ensures ideas and aesthetics are the heart of our projects. Reach out and say hello@joerudi.co.uk