Alexander White is a cutting edge fashion label specialising in women's footwear. Alexander wanted a logotype that was bespoke and luxurious and sat comfortably within the high-end fashion market. It was imperative that the logo be timeless and sophisticated yet maintained a modern aesthetic.

Since launching, Alexander has been nominated as a footwear finalists at Vogue Italia’s WHO IS ON NEXT (2015) and was announced Best Footwear Designer at the Draper’s Footwear Awards 2017.