Mòr are a newly launched innovation, design and technology studio based in Hitchin who provide myriad user-focussed services and solutions to help their partners deliver big and bold communications. Having worked with Mòr previously, I was asked to develop a new identity and branding system for them which would be adapted for all print and digital outputs
In Scottish Gaelic, Mòr means "great in size" an apt reflection of the unfettered ambitions and capabilities of the studio. The Mòr logotype became illustrative of the name by featuring a ballooning "O" sandwiched between its tightly set siblings. A rich and dynamic palette of colours and patterns was defined alongside the word marque, creating a library of visual assets that work collectively to portray the vitality within this newly launched agency.